The Creative Entrepreneur - Taylor Swift - December 2025
Dec, 1 2025
There is nothing slow about the rapid rise to riches and glory this month’s ‘Creative Entrepreneur’ has successfully achieved. Taylor Swift is something of a pop phenomenon there’s no denying that. For example, her Eras Tour concert film released on October 13th 2023 is the highest grossing concert film domestically …… ever!
Her '1989' album opened at number 1 on the Billboard 200 chart and she has had 13 number 1 albums over the years (tied with Drake ) – only The Beatles, who had 19 numbers 1s and Jay – Z with 14, have more.
But it’s not just her music that is the key to her success. The fans, known as Swifties build the empire she has created. They encompass all ages and she regularly updates her social media account to stay engaged with the fans. Swift has learnt to interact with her fan-base which builds trust and a connection with her as the identity pop star and herself away from the spotlight.
She has also reached out to her fans by personal references embedded in her lyrics. These lyrics reach the heart of her fans as the buyer is reeled in by the story and lifestyle of the popstar in question.
Concert wise there’s no show she can’t perform if it’s sunny and shining it’s a bonus but if it rains she’ll still be singing all the hits meaning a disappointment will not come into question. Strong reliability is what has made her a formidable artist.
Swift is also keen to evolve, for example in her early quarter it was country pop but as she grew and got more skilful with music she learnt to adapt her sound to the changing culture around her and that’s what has created her strong entrepreneurial work ethic.
With a new record recently released it’s designed to be another lucrative coup for the successful artist as she enters a new ‘Era’ of her music career.
The following video will share more thoughts on ‘The business acumen behind Taylor Swifts – new album' –
The reason why she is good at mastering her business pursuits is because she is a savvy marketer, an innovative entrepreneur who is not afraid to adapt to new situations and always ready to take on new challenges – and we can all learn from her example.
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Like any artist starting out, Taylor Swift was young and inexperienced. Exploring the country pop genre before pop became the dominant force that remained and was a consistent sound that shapes her music to the modern era. Her ‘Eras Tour’ was the most successful of her career and she didn’t waste time not getting the most out of it and milking it till it was completely empty.
Now she is in a new chapter, confidently striking out with a new album and no doubt a tour to follow. But this creative entrepreneur shows no sign of slowing down, in fact quite the opposite, it’s race to the finish, how fast she will finish will determine how ‘Swift’ she skilfully commands the race.
^Alex Ashworth CCG Content Creator
