UK 'Better Health Campaign' Launched Yesterday (July 27th)
Jul, 28 2020
Since the outbreak of the pandemic in March we’ve all had to reassess our way of life. Things that we took for granted such as visiting the local fast food chain or binge watching our favourite television programme are beginning to change their perspective.
We have to admit to ourselves that as a nation we’ve no doubt put on some weight because of COVID-19 but now circumstances mean that this doesn’t need to be permanent.
Yesterday ( July 27th ) Public Health England launched a major new adult health campaign to seize the opportunity for a national reset moment. Better Health will help capture the imagination of the nation, using this unique moment in time to help kick start our health – to eat better and get active.
The Better Health Campaign will help target the following categories:-
- Those who are prone to smoke cigarettes in excess.
- Those who are known for their addictive drinking habits.
- Those who suffer with poor mental health problems.
Here is a startling statistic that may surprise you:-
Nearly two thirds (63%) of adults in the UK are overweight or living with obesity. This disturbing figure means that these adults could be more than likely to be diagnosed with either cancer, heart disease and now COVID-19.
Cutting down on unnecessary foods will help cut your risk of being critically ill with COVID-19. The health care advice says that an adult male or female should aim to have a BMI below 25 and above 18.52.
In addition, The National Institute for Health and Care Excellence (NICE) recommends that Black, Asian and minority ethnic groups (BAME) should aim to have a BMI below 23 and above 18.5 to avoid risks to health.
To support people to live healthier lives, the brand-new Better Health webpage is available at nhs.uk/BetterHealth.
This link will inform you of how to manage your weight loss- from checking their BMI, to getting access to free support tools including the NHS 12-week weight loss plan.
This fantastic guide is available both online and via a new app. It is designed to promote evidence based safe and sustainable weight loss. It allows the viewer to make healthier choices which in turn encourages healthy eating and the positive impact of physical activity. There will also be exclusive offers from other well-known weight management providers to offer further support.
The long term goal is to find healthy alternatives for heavy smokers and drinkers and those with enduring mental health problems.
With the Better Health tools www.nhs.uk/BetterHealthpeople can live well and set goals, see progress and feel a real difference on their weight loss journey.
^Alex Ashworth CCG UK Blogger